Pantone unveils over 300 new trend-based colours

Pantone unveils over 300 new trend-based colours

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Natasha Levy \| 8 minutes ago Leave a comment

A hot pink called Viva Magenta and an icy blue named Frozen Fjord are among the 315 new hues that American colour company

has added to its roster of shades.

The 315 colours have been chosen by

to reflect present-day and forecasted trends, and have been taken from all bands of the spectrum.

There are over 50 new shades of pink, a colour that the brand believes has "embraced new meanings and relevance beyond it's traditional gendered and child-like status". Among them are First Blush, Viva Magenta and Tender Touch.

More than 70 new blues will also be available. Some of the cooler hues, like Frozen Fjord, nod to icy natural landscapes, while brighter, green-infused shades like Exotic Plume and Gulf Coast are meant to evoke a more summery, tropical feel.

Some of the added shades -- such as Weathered Teak and Island Fossil -- are supposed to offer a nuanced take on neutrals and taupes, which Pantone thinks are "too often seen as a single colour" but can offer "endless subtleties".

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